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A Longitudinal Study of Changes in Marketing Practices at Private Christian Colleges
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A Longitudinal Study of Changes in Marketing Practices at Private Christian Colleges (2009)A Longitudinal Study of Changes in Market…Marketing introduction (2007)Marketing introductionMarketing - An Introduction (2006)Marketing - An IntroductionMultiple Roles of Adult Learners (2003)Multiple Roles of Adult Learn…The Current State of Marketing Activity Among Higher Education Institutions (2002)The Current State of Marketin…Attitudes About Marketing in Higher Education: An Exploratory Study (2002)Attitudes About Marketing in …Institutional Advertising in Higher Education (2000)Institutional Advertising in …Strategic Marketing for Educational Institutions (1995)Strategic Marketing for Educa…Advertising the University (1995)Advertising the UniversityThe strategic management of college enrollments (1990)The strategic management of c…Strategic Marketing for Educational Institutions (1987)Strategic Marketing for Educa…Marketing Universities: A Survey of Student Recruitment Activities. (1978)Marketing Universities: A Sur…The college and the university (1929)Public relations: Strategies and tactics (1992)Table of Contents (2008)Marketing the Institution to Prospective Students – A Review of Brand (Reputation) Management in Higher Education (2010)Support Systems, Psychological Functioning, and Academic Performance of Nontraditional Female Students (2002)Sociodemographic Diversity and Distance Education: Who Drops Out from Academic Programs and Why? (2014)Increases in maternal education and low-income children’s cognitive and behavioral outcomes. (2015)An Integrative Literature Review on the Barriers Impacting Adult Learners’ Return to College (2016)Experimental and Quasi-Experimental Designs for Research (1963)The research act (1978)Reclaiming Qualitative Methods for Organizational Research: A Preface (1979)An Exploration of the Use of Branding to Shape Institutional Image in the Marketing Activities of Faith-Based Higher Education Institutions (2014)Service marketing mix as input and output of higher and technical education (2019)Unique challenges of segmentation and differentiation for higher education (2021)A Literature Review on College Choice and Marketing Strategies for Recruitment (2014)RELACIÓN ENTRE MARKETING Y UNIVERSIDAD. REVISIÓN TEÓRICA Y PROPUESTA DE UN MODELO TEÓRICO Y DE MARKETING 3.0 (2017)College and University 1975–1986 (2023)The “Ethics of Social Ideas” Versus The “Ethics of Marketing Social Ideas” (1980)Interrogating the crisis in higher education marketing: the CORD model (2005)Differential impacts of academic and social experiences on college-related behavioral outcomes across different ethnic and gender groups at four-year institutions (1996)Ties That Bind (2000)The Role of Habitus and Cultural Capital in Choosing a College, Transitioning From High School to Higher Education, and Persisting in College Among Minority and Nonminority Students (2004)Key Factors Influencing Student Satisfaction Related to Recruitment and Retention (2001)Determinants of business student satisfaction and retention in higher education: applying Herzberg's two‐factor theory (2005)Universities in a competitive global marketplace (2006)Revised importance–performance analysis: three-factor theory and benchmarking (2007)Effects of interaction and entrepreneurial orientation on organizational performance: Insights into market driven and market driving (2012)Service Quality Measurements: A Review (2015)An integrative framework linking brand associations and brand loyalty in professional sports (2007)Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector (2015)Family and High School Experience Influences on the Postsecondary Educational Plans of Ninth-Grade Students (1992)Images, Satisfaction and Antecedents: Drivers of Student Loyalty? A Case Study of a Norwegian University College (2007)Toward the Model of University Image: The Influence of Brand Personality, External Prestige, and Reputation (2008)
this work references cited by second hop

References

  • 1995Strategic Marketing for Educational Institutions821 cited
  • 1987Strategic Marketing for Educational Institutions323 cited
  • 2007Marketing introduction301 cited
  • 1990The strategic management of college enrollments291 cited
  • 2006Marketing - An Introduction266 cited
  • 2003Multiple Roles of Adult Learners178 cited
  • 1978Marketing Universities: A Survey of Student Recruitment Activities.34 cited
  • 2002The Current State of Marketing Activity Among Higher Education Institutions34 cited
  • 2000Institutional Advertising in Higher Education32 cited
  • 2002Attitudes About Marketing in Higher Education: An Exploratory Study22 cited
  • 1995Advertising the University16 cited

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