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Domain driven data mining to improve promotional campaign ROI and select marketing channels

5 references·1 citing·27 second hop

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References

1998Data mining for direct marketing: problems and solutions661 cited
2005The state of interactive marketing in seven countries: Interactive marketing comes of age145 cited
2004Postprocessing decision trees to extract actionable knowledge78 cited
2007Extracting Actionable Knowledge from Decision Trees75 cited
2002Customer's time-variant purchase behavior and corresponding marketing strategies: an online retailer's case74 cited

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2010A methodology for integrating and exploiting data mining techniques in the design of data warehouses12 cited

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