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The role of brand name in customization decisions: a search vs experience perspective

16 references·16 citing·35 second hopsampled

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References

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1998Divide and Prosper: Consumers' Reactions to Partitioned Prices406 cited
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1998Dynamic Relationships with customers: High-Variety Strategies280 cited
1987

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Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity

264 cited

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