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Young Consumers’ Responses to Event Sponsorship Advertisements of Unhealthy Products: Implications of Schema-triggered Affect Theory
16 references·16 citing·44 second hopsampled
Young Consumers’ Responses to Event Sponsorship Advertisements of Unhealthy Products: Implications of Schema-triggered Affect Theory (2000)Young Consumers’ Responses to Event Spons…Schematic Bases of Social Information Processing (2022)Schematic Bases of Social Inf…Constructive Consumer Choice Processes (1998)Constructive Consumer Choice …An International Review of Sponsorship Research (1998)An International Review of Sp…A model of image creation and image transfer in event sponsorship (1997)A model of image creation and…The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)The Personal Involvement Inve…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Social cognition, 2nd ed. (1991)Social cognition, 2nd ed.Handbook of Motivation and Cognition: Foundations of Social Behavior, Vol. 2. (1991)Handbook of Motivation and Co…A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation (1990)A Continuum of Impression For…Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Consumer Knowledge: Effects o…Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Human Inference: Strategies a…Personality, cognition, and social interaction (1982)Personality, cognition, and s…Categorization of Natural Objects (1981)Categorization of Natural Obj…Feeling and thinking: Preferences need no inferences. (1980)Feeling and thinking: Prefere…Readings in Attitude Theory and Measurement (1968)Readings in Attitude Theory a…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…In the arena of debate: a systematic literature review on sports sponsorship by controversial industries (2024)In the arena of debate: a sys…Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research (2023)Using Experiments in Sport Co…Investigating sport league sponsor retention: Results from a semi-parametric hazard model (2020)Investigating sport league sp…Investigating sponsor decision-making: the role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements (2020)Investigating sponsor decisio…Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness (2019)Assessing the Impact of Spons…Exploring the Patterns of Dual Attitude Changes in the Context of Athlete Endorsement: The Interplay of Fit, Evaluative Conditioning, and Introspection Focus (2018)Exploring the Patterns of Dua…How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements (2016)How Advertorials Deactivate A…Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry (2016)Forecasting sponsorship costs…Corporate Social Responsibility programs of Big Food in Australia: a content analysis of industry documents (2015)Corporate Social Responsibili…Gambling on sport sponsorship: A conceptual framework for research and regulatory review (2011)Gambling on sport sponsorship…An investigation of sponsorship implications within a state sports festival: the case of the Florida Sunshine State Games (2011)An investigation of sponsorsh…An investigation into the effects of sporting involvement and alcohol sponsorship on underage drinking (2009)An investigation into the eff…Effectiveness of In-Game Advertisements in Sport Video Games: An Experimental Inquiry on Current Gamers (2008)Effectiveness of In-Game Adve…An exploratory study of spectators' motivation in football (2007)An exploratory study of spect…Attitudes Toward Sponsorship at a State Sports Festival (2006)Attitudes Toward Sponsorship …A Cross-Cultural Investigation of the Ethical Dimensions of Alcohol and Tobacco Sports Sponsorships (2001)A Cross-Cultural Investigatio…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Mood and judgment: The affect infusion model (AIM). (1995)Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action. (1996)Possessions and the Extended Self (1988)The case for motivated reasoning. 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 1983Human Inference: Strategies and Shortcomings of Social Judgment.4,196 cited
  • 1990A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation3,365 cited
  • 1998Constructive Consumer Choice Processes2,850 cited
  • 1991Social cognition, 2nd ed.2,330 cited
  • 1968Readings in Attitude Theory and Measurement2,124 cited
  • 1981Categorization of Natural Objects1,990 cited
  • 1991Handbook of Motivation and Cognition: Foundations of Social Behavior, Vol. 2.1,970 cited
  • 1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising1,729 cited
  • 1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments1,106 cited
  • 2022Schematic Bases of Social Information Processing917 cited
  • 1982Personality, cognition, and social interaction888 cited
  • 1997A model of image creation and image transfer in event sponsorship

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762 cited
  • 1998An International Review of Sponsorship Research710 cited
  • Cited by

    • 2011Gambling on sport sponsorship: A conceptual framework for research and regulatory review116 cited
    • 2015Corporate Social Responsibility programs of Big Food in Australia: a content analysis of industry documents53 cited
    • 2016How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements49 cited
    • 2007An exploratory study of spectators' motivation in football47 cited
    • 2016Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry39 cited
    • 2008Effectiveness of In-Game Advertisements in Sport Video Games: An Experimental Inquiry on Current Gamers35 cited
    • 2020Investigating sponsor decision-making: the role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements31 cited
    • 2006Attitudes Toward Sponsorship at a State Sports Festival30 cited
    • 2001A Cross-Cultural Investigation of the Ethical Dimensions of Alcohol and Tobacco Sports Sponsorships27 cited
    • 2011An investigation of sponsorship implications within a state sports festival: the case of the Florida Sunshine State Games20 cited
    • 2009An investigation into the effects of sporting involvement and alcohol sponsorship on underage drinking18 cited
    • 2023Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research16 cited
    • 2020Investigating sport league sponsor retention: Results from a semi-parametric hazard model16 cited
    • 2019Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness13 cited
    • 2024In the arena of debate: a systematic literature review on sports sponsorship by controversial industries11 cited
    • 2018Exploring the Patterns of Dual Attitude Changes in the Context of Athlete Endorsement: The Interplay of Fit, Evaluative Conditioning, and Introspection Focus11 cited