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A content analysis of male roles in television advertising: Do traditional roles still hold?
16 references·5 citing·45 second hop
A content analysis of male roles in television advertising: Do traditional roles still hold? (2013)A content analysis of male roles in telev…A meta-analysis of gender roles in advertising (2009)A meta-analysis of gender rol…The role of the media in body image concerns among women: A meta-analysis of experimental and correlational studies. (2008)The role of the media in body…The Impact of Media Exposure on Males' Body Image (2004)The Impact of Media Exposure …Mirrors of Masculinity: Representation and Identity in Advertising Images (2004)Mirrors of Masculinity: Repre…Man-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption: Figure 1 (2004)Man-of-Action Heroes: The Pur…Gender Issues in Advertising An oversight synthesis of research: 1970-2002 (2003)Gender Issues in Advertising …Cultural expectations of muscularity in men: The evolution of playgirl centerfolds (2000)Cultural expectations of musc…Gender Differences in Population Versus Media Body Sizes: A Comparison over Four Decades (1999)Gender Differences in Populat…Evolving ideals of male body image as seen through action toys (1999)Evolving ideals of male body …Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Consumer Socialization of Chi…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity (1991)Content-Analysis Research: An…Reliability of Nominal Data Based on Qualitative Judgments (1989)Reliability of Nominal Data B…Consumer Socialization: A Theoretical and Empirical Analysis (1978)Consumer Socialization: A The…Gender Advertisements (1976)Gender AdvertisementsConsumer Socialization (1974)Consumer SocializationThe customer journey: a proposal of indicators to evaluate integration and customer orientation (2022)The customer journey: a propo…The influence of marketing communications strategy on consumer purchasing behaviour in the financial services industry in an emerging economy (2021)The influence of marketing co…The Interplay between Advertising and Society: An Historical Analysis (2020)The Interplay between Adverti…Gender stereotypes in television advertising in the Middle East: Time for marketers and advertisers to step up (2020)Gender stereotypes in televis…Gender stereotypes in original digital video advertising (2019)Gender stereotypes in origina…The Psychology of Interpersonal Relations. 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References

  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2008The role of the media in body image concerns among women: A meta-analysis of experimental and correlational studies.2,052 cited
  • 1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity1,523 cited
  • 1978Consumer Socialization: A Theoretical and Empirical Analysis1,086 cited
  • 1976Gender Advertisements1,026 cited
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  • 2004Man-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption: Figure 1595 cited
  • 1999Evolving ideals of male body image as seen through action toys582 cited
  • 2000Cultural expectations of muscularity in men: The evolution of playgirl centerfolds531 cited
  • 2004The Impact of Media Exposure on Males' Body Image457 cited
  • 2009A meta-analysis of gender roles in advertising453 cited
  • 1999Gender Differences in Population Versus Media Body Sizes: A Comparison over Four Decades402 cited
  • 2004

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Mirrors of Masculinity: Representation and Identity in Advertising Images
383 cited
  • 2003Gender Issues in Advertising An oversight synthesis of research: 1970-2002347 cited
  • Cited by

    • 2020The Interplay between Advertising and Society: An Historical Analysis44 cited
    • 2019Gender stereotypes in original digital video advertising37 cited
    • 2021The influence of marketing communications strategy on consumer purchasing behaviour in the financial services industry in an emerging economy32 cited
    • 2022The customer journey: a proposal of indicators to evaluate integration and customer orientation30 cited
    • 2020Gender stereotypes in television advertising in the Middle East: Time for marketers and advertisers to step up29 cited