Article2002

Dimensions of e‐quality

589 citations0/0 files storedInternational Journal of Quality & Reliability Management

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Customer Service Quality and Loyalty Digital Marketing and Social Media Technology Adoption and User Behaviour

Abstract

Abstract The aim of this paper is to identify the features or dimensions that customers use to assess the quality of a virtual service or operation. It will focus on identifying those characteristics that are perceived by customers as a necessity in achieving customer satisfaction in a virtual operation.

Citations in this library

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References

1992Marketing Services: Competing Through Quality 1987Competing on the Eight Dimensions of Quality 1997Research opportunities in electronic commerce

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