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ArticleRe-appraising the concept of brand image

Maurice Patterson1999

Article1999

Re-appraising the concept of brand image

Maurice Patterson

138 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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2007Destination image and destination personality 2017Destination personality and destination image 2007Host Image and Destination Personality 2013Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding 2010Self-Congruity Theory: To What Extent Does It Hold in Tourism?2007Online corporate brand image, satisfaction and loyalty 2013Toward The Perspective Of Cognitive Destination Image And Destination Personality: The Case Of Beijing 2014Brands Defined as Semiotic Marketing Systems

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Year1999

Typearticle

Published1999-07-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations138

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/bm.1999.32

openalex_workW2051983459

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