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Re-appraising the concept of brand image
0 references·16 citing·46 second hop
Re-appraising the concept of brand image (1999)Re-appraising the concept of brand imageHow to generate loyalty in mobile payment services? 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(1988)Structural Equations with Latent Variables (1989)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Destination brand experience and visitor behavior: Testing a scale in the tourism context (2014)Destination service quality, affective image and revisit intention: The moderating role of past experience (2015)Branding co-creation with members of online brand communities (2016)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section (2016)Reputation in higher education: A fuzzy set analysis of resource configurations (2016)How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode (2018)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Brand personality and destination image of Istanbul (2011)Destination Image and Brand Personality of Jamaica: A Model of Tourist Behavior (2014)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Principles and Practice of Structural Equation Modeling (1998)Critical review of the e-loyalty literature: a purchase-centred framework (2012)Corporate heritage in CSR communication: a means to responsible brand image? (2013)Does family involvement foster or hinder firm performance? The missing role of family-based branding strategies (2015)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Developing Buyer-Seller Relationships (1987)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Metaphors We Live By (2003)The Corporate Brand: Dealing with Multiple Stakeholders (2007)Exploring the Appeal of Product Design: A Grounded, Value‐Based Model of Key Design Elements and Relationships * (2010)An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction (2020)Comparative fit indexes in structural models. (1990)Beyond price: how does trust encourage online group's buying intention? (2012)Relationship between Corporate Social Responsibility and Marketing Performance: The Mediating Effect of Customer Value and Corporate Image (2017)The impact of positive emotional experiences on eWOM generation and loyalty (2018)Conceiving the self (1979)Self-Concept in Consumer Behavior: A Critical Review (1982)Travel Decision Making (2012)Tourism Experiences and Self-Rated Health Among Older Adults in China (2015)The Impact of Self-Congruity and Evaluation of the Place on WOM: Perspectives of Tourism Destination Residents (2021)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Evolving to a New Dominant Logic for Marketing (2003)Toward a conceptual understanding of co-creation in branding (2021)The impact of dynamic capabilities on SME performance during COVID-19 (2022)A circumplex model of affect. (1980)The Behavioral Consequences of Service Quality (1996)Exploring destination psychological ownership among tourists: Antecedents and outcomes (2019)Image, satisfaction, destination and product post-visit behaviours: How do they relate in emerging destinations? (2021)Does destination nostalgic advertising enhance tourists’ intentions to visit? The moderating role of destination type (2023)
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