References

• 1973Availability: A heuristic for judging frequency and probability9,980 cited
• 1975The illusion of control.3,843 cited
• 1971Belief in the law of small numbers.3,244 cited
• 1985The psychology of sunk cost2,579 cited
• 1966Compliance without pressure: The foot-in-the-door technique.1,636 cited
• 1975Heads I win, tails it's chance: The illusion of control as a function of the sequence of outcomes in a purely chance task.813 cited
• 1987Rediscovering the Social Group621 cited
• 2013Journal of Gambling Studies453 cited
• 1991Selling Hope: State Lotteries in America435 cited
• 2026The Psychology of Gambling422 cited
• 1983Biased evaluation and persistence in gambling.409 cited
• 1993Fruit machine gambling: The importance of structural characteristics390 cited
• 1999Gambling Technologies: Prospects for Problem Gambling387 cited
• 1994The role of cognitive bias and skill in fruit machine gambling302 cited
• 1988Rediscovering the social group295 cited
• 1986The psychology of the near miss263 cited