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ArticlePLS path modeling and evolutionary segmentation

Christian M. Ringle2012

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Articlegreen2012

PLS path modeling and evolutionary segmentation

Christian M. Ringle · Marko Sarstedt · Rainer Schlittgen · Charles Ray Taylor

118 citations·0/0 files stored·Journal of Business Research

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Customer churn and segmentation Psychometric Methodologies and Testing Advanced Statistical Methods and Models

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References

2011PLS-SEM: Indeed a Silver Bullet 2009\nThe use of partial least squares path modeling in international marketing 2011An assessment of the use of partial least squares structural equation modeling in marketing research 2009An empirical comparison of the efficacy of covariance-based and variance-based SEM 1989Latent Variable Path Modeling with Partial Least Squares 2008Advancing formative measurement models 1978Structural Analysis of Covariance and Correlation Matrices 2008Confirmatory tetrad analysis in PLS path modeling

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2016Identifying and treating unobserved heterogeneity with FIMIX-PLS 2013Disentangling the Effects of Team Competences, Team Adaptability, and Client Communication on the Performance of Management Consulting Teams 2015European management research using Partial Least Squares Structural Equation Modeling (PLS-SEM)2016The link between customer satisfaction and loyalty: the moderating role of customer characteristics 2020User motivation in fake news sharing during the COVID-19 pandemic: an application of the uses and gratification theory

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Year2012

Typearticle

Published2012-03-06

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations118

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/j.jbusres.2012.02.031

openalex_workW2052224054

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