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Avoiding the Boomerang: Testing the Relative Effectiveness of Antidrug Public Service Announcements Before a National Campaign
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References

  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 2002Public Health Communication728 cited

Cited by

  • 2006The Role of Theory in Developing Effective Health Communications866 cited
  • 2007Does Perceived Message Effectiveness Cause Persuasion or Vice Versa? 17 Consistent Answers263 cited
  • 2010Mitigating Psychological Reactance: The Role of Message-Induced Empathy in Persuasion231 cited
  • 2010On a Scale of State Empathy During Message Processing209 cited
  • 2012Perceived Realism206 cited
  • 2011A Measure of Perceived Argument Strength: Reliability and Validity200 cited
  • 2019Social marketing theory development goals: an agenda to drive change156 cited
  • 2012Why are Tailored Messages More Effective? A Multiple Mediation Analysis of a Breast Cancer Screening Intervention154 cited
  • 2010Measurement for the Social Sciences: The C-OAR-SE Method and Why It Must Replace Psychometrics146 cited
  • 2014Inoculating Against Reactance to Persuasive Health Messages139 cited
  • 2005Prevalence and Profiling: Hazing Among College Students and Points of Intervention128 cited
  • 2015What Do People Like to “Share” About Obesity? A Content Analysis of Frequent Retweets About Obesity on Twitter123 cited

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  • 2009Reduced prefrontal and temporal processing and recall of high “sensation value” ads114 cited
  • 2008Effects of Gain Versus Loss Frame Antidrug Ads on Adolescents112 cited
  • 2017Affirmative Consent: What Do College Student Leaders Think About “Yes Means Yes” as the Standard for Sexual Behavior?103 cited
  • 2005The Science of Public Messages for Suicide Prevention: A Workshop Summary101 cited