Cited by

• 2021Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions152 cited
• 2016Are customers’ reviews creating value in the hospitality industry? Exploring the moderating effects of market positioning136 cited
• 2020Marketplace, reseller, or web-store channel: The impact of return policy and cross-channel spillover from marketplace to web-store76 cited
• 2020Omnichannel marketing: Are cross-channel effects symmetric?70 cited
• 2020Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer's own channels66 cited
• 2020Content valuation strategies for digital subscription platforms66 cited
• 2023Green purchase intention in omnichannel retailing: role of environmental knowledge and price sensitivity53 cited
• 2017Branding in a multichannel retail environment49 cited
• 2017The relationship between platform choice and supplier’s efficiency- evidence from China’s online to offline (O2O)e-commerce platforms48 cited
• 2016The effect of price promotions on consumer shopping behavior across online and offline channels: differences between frequent and non-frequent shoppers46 cited
• 2019Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs44 cited
• 2021Omnichannel promotions and their effect on customer satisfaction40 cited
• 2020Can digital consumption boost physical consumption? The effect of online music streaming on record sales39 cited
• 2020The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending35 cited
• 2020Zooming in the impacts of merchants’ participation in transformation from online flash sale to mixed sale e-commerce platform32 cited
• 2019Analysis of book sales prediction at Amazon marketplace in India: a machine learning approach32 cited