Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The Customer-Driven Approach in Business Education: A Possible Danger?

14 references·16 citing·37 second hop

FromToDepth

this work references cited by second hop

References

1977The Chronicle of Higher Education4,317 cited
2006The theory of communicative action2,194 cited
1993Critical Discourse Analysis and the Marketization of Public Discourse: The Universities1,818 cited
1978Basic Marketing: A Managerial Approach1,663 cited
2020Discourse and Social Psychology1,658 cited
1972A Generic Concept of Marketing1,427 cited
2017Strategic Marketing for Non Profit Organizations750 cited
1976The Nature and Scope of Marketing616 cited
1997Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm536 cited
1985Strategic marketing for nonprofit organizations536 cited
1981Problems and Challenges in Social Marketing301 cited
1969Broadening the Concept of Marketing. Too Far287 cited
1995Marketing higher education: the MBA experience168 cited
1978How Broad Should the Marketing Concept Be?140 cited

Cited by

2007Are university students really customers? When illusion may lead to delusion for all!187 cited
2005Continuous improvement framework: implications for academia

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

142 cited

2003Students as “co‐producers” of education: a proposed model of student socialisation and participation at tertiary institutions129 cited

2011University performance evaluations: what are we really measuring?128 cited

2010Student satisfaction with Canadian music programmes: the application of the American Customer Satisfaction Model in higher education66 cited

2005The evolving interpretations of customers in higher education: empowering the elusive54 cited

2014Student-customer orientation at a higher education institution: the perspective of undergraduate business students52 cited

2010Branding MBA programs: the use of target market desired outcomes for effective brand positioning49 cited

2003Considering the Labor Contributions of Students: An Alternative to the Student-as-Customer Metaphor47 cited

2015The student-customer orientation questionnaire (SCOQ)43 cited

2000Viewpoint: Applying the Distinction Between Market-Oriented and Customer-Led Strategic Perspectives to Business School Strategy39 cited

2002Changing the Way MBA Programs Do Business—Lead or Languish31 cited

2010Customer prioritization in higher education: targeting ‘right’ students for long-term profitability28 cited

2008The Role of Universities in the Entrepreneurship Industry23 cited

2010Rethinking the current dominant approach to business school strategy18 cited

2005Assessing the Value of an Undergraduate Marketing Technology Course: What Do Educators Think?18 cited