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Modelling category demand in retail chains
16 references·0 citing·47 second hop
Modelling category demand in retail chains (2005)Modelling category demand in retail chainsSales Promotion (2002)Sales PromotionEconometric Models in Marketing (2002)Econometric Models in Marketi…The Category-Demand Effects of Price Promotions (2001)The Category-Demand Effects o…Random utility models in marketing research: a survey (2001)Random utility models in mark…Building Models for Marketing Decisions (2000)Building Models for Marketing…The Decomposition of Promotional Response: An Empirical Generalization (1999)The Decomposition of Promotio…Variability of brand price elasticities across retail stores: Ethnic, income, and brand determinants (1998)Variability of brand price el…Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model (1997)Using Market-Level Data to Un…Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model (1997)Using Market-Level Data to Un…A model of consumer choice for national vs private label brands (1997)A model of consumer choice fo…Promotional Elasticities and Category Characteristics (1996)Promotional Elasticities and …Promotional Elasticities and Category Characteristics (1996)Promotional Elasticities and …Theoretical models of sales promotions: Contributions, limitations, and a future research agenda (1995)Theoretical models of sales p…Determinants of Store-Level Price Elasticity (1995)Determinants of Store-Level P…The Effect of Price Promotions on Variability in Product Category Sales (1992)The Effect of Price Promotion…Retail Management: A Strategic Approach (1979)Retail Management: A Strategi…Mental Accounting and Consumer Choice (1985)Discrete Choice Analysis: Theory and Application to Travel Demand. 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References

  • 1979Retail Management: A Strategic Approach567 cited
  • 1995Determinants of Store-Level Price Elasticity547 cited
  • 2001The Category-Demand Effects of Price Promotions534 cited
  • 2000Building Models for Marketing Decisions509 cited
  • 1999The Decomposition of Promotional Response: An Empirical Generalization424 cited
  • 1996Promotional Elasticities and Category Characteristics302 cited
  • 1992The Effect of Price Promotions on Variability in Product Category Sales180 cited
  • 2001Random utility models in marketing research: a survey166 cited
  • 1997Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model152 cited
  • 1996Promotional Elasticities and Category Characteristics132 cited
  • 2002Sales Promotion127 cited
  • 1997Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model86 cited
  • 1998Variability of brand price elasticities across retail stores: Ethnic, income, and brand determinants82 cited
  • 2002Econometric Models in Marketing68 cited
  • 1997A model of consumer choice for national vs private label brands67 cited
  • 1995

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Theoretical models of sales promotions: Contributions, limitations, and a future research agenda
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