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Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects
16 references·2 citing·45 second hop
Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects (2011)Emotions that drive consumers away from b…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…The C-OAR-SE procedure for scale development in marketing (2002)The C-OAR-SE procedure for sc…Brand Community (2001)Brand CommunityThe Role of Emotions in Marketing (1999)The Role of Emotions in Marke…A General Approach for Representing Constructs in Organizational Research (1998)A General Approach for Repres…Measuring Emotions in the Consumption Experience (1997)Measuring Emotions in the Con…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Phenomenology, behaviors, and goals differentiate discrete emotions. (1994)Phenomenology, behaviors, and…Assessing Construct Validity in Organizational Research (1991)Assessing Construct Validity …Relations among emotion, appraisal, and emotional action readiness. (1989)Relations among emotion, appr…Compulsive Buying: A Phenomenological Exploration (1989)Compulsive Buying: A Phenomen…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Emotion knowledge: Further exploration of a prototype approach. (1987)Emotion knowledge: Further ex…Patterns of cognitive appraisal in emotion. 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References

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  • 1994

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Phenomenology, behaviors, and goals differentiate discrete emotions.
1,157 cited

Cited by

  • 1991European Business Review50 cited
  • 2019Consumer negativity towards brands: Brand hate or brand switch11 cited