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The impact of a celebrity endorser’s credibility on consumer self-brand connection and brand evaluation

16 references·16 citing·39 second hopsampled

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References

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1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
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1988

Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.

2,069 cited

2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited

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2020Young Malaysian Consumers’ Attitude and Intention to Imitate Korean Celebrity Endorsements17 cited
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