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Cited by

• 2011Symbolic consumption of tourism destination brands336 cited
• 2020Change or perish: Examining the role of human capital and dynamic marketing capabilities in the hospitality sector108 cited
• 2000Relationship Marketing in Mass Markets106 cited
• 2014Consumer in Sports: Fan typology analysis95 cited
• 2013Brand Service Quality, Satisfaction, Trust and Preference as Predictors of Consumer Brand Loyalty in the Retailing Industry83 cited
• 2007Distribution strategies for volume and premium brands in highly competitive consumer markets53 cited
• 2021Impact of brand equity on purchase intentions: empirical evidence from the health takāful industry of the United Arab Emirates47 cited
• 2006Sense-making of employment: on whether and why people read employment advertising46 cited
• 2019Relationship Marketing and Repurchase Intention in Ghana’s Hospitality Industry: An Empirical Examination of Trust and Commitment45 cited
• 2022Corporate social responsibility and financial performance – the role of corporate reputation, advertising and competition32 cited
• 2016The impacts of brand asset of domestic screen golf playing systems upon brand trust and brand loyalty29 cited
• 2014PENGARUH IDENTITAS MEREK TERHADAP LOYALITAS MEREK MELALUI CITRA MEREK DAN KEPERCAYAAN MEREK TOYOTA27 cited
• 2019Beyond gaming