An Empirical Test of a Model of External Search for Automobiles

Brian T. Ratchford

569 citations0/0 files storedJournal of Consumer Research

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Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

Abstract

A structural equations model of the determinants of external search for automobiles is developed and tested on survey data from recent automobile purchasers. By considering how perceived risk and perceived benefits affect search, by specifying the role of experience and knowledge in the search process more precisely than in other field studies of search, and by modeling the interrelationship between the various determinants of search, we attempt to provide new insights into the determinants of search behavior for automobiles and other consumer durables.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1987Dimensions of Consumer Expertise 1971The Theory of Buyer Behavior 1979An Information Processing Theory of Consumer Choice 1985The Effects of Product Class Knowledge on Information Search Behavior 1980Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis 1987External Search Effort: An Investigation Across Several Product Categories 1984Product Familiarity and Learning New Information

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2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research 2000Strengthening the Satisfaction-Profit Chain 1998Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods 2004The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research 1998A Dyadic Study of Interpersonal Information Search

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