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How companies cultivate relationships with publics on social network sites: Evidence from China and the United States

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References

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409 cited

2010Socially distributing public relations: Twitter, Haiti, and interactivity in social media293 cited

2007Communicating during crisis: Use of blogs as a relationship management tool271 cited

Cited by

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2012Beyond liking or following: Understanding public engagement on social networking sites in China237 cited
2014Consumer engagement with brands on social network sites: A cross-cultural comparison of China and the USA233 cited
2019Fostering public trust in science: The role of social media230 cited
2016Parasocial relationship effects on customer equity in the social media context229 cited
2018Content Strategies for Digital Consumer Engagement in Social Networks: Why Advertising Is an Antecedent of Engagement218 cited
2020Beating the virus: an examination of the crisis communication approach taken by New Zealand Prime Minister Jacinda Ardern during the Covid-19 pandemic212 cited
2014Perceptual, Attitudinal, and Behavioral Outcomes of Organization–Public Engagement on Corporate Social Networking Sites188 cited
2018Challenging the dialogic promise: how Ben & Jerry’s support for Black Lives Matter fosters dissensus on social media184 cited
2016Usability perspective on social media sites' adoption in the B2B context167 cited
2017Messages on CSR-dedicated Facebook pages: What works and what doesn’t159 cited
2016Public engagement with CEOs on social media: Motivations and relational outcomes138 cited
2020Grappling With the COVID-19 Health Crisis: Content Analysis of Communication Strategies and Their Effects on Public Engagement on Social Media132 cited
2014Metric proposal for customer engagement in Facebook132 cited