References

• 1990Comparative fit indexes in structural models.25,892 cited
• 2000Structural Equation Modeling and Regression: Guidelines for Research Practice6,507 cited
• 1980The Role of Nonprofit Enterprise2,553 cited
• 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
• 2013The competitive advantage of corporate philanthropy1,832 cited
• 2004The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits1,599 cited
• 1981Social Measurement: Current Issues1,394 cited
• 1982Recent Developments in Structural Equation Modeling995 cited
• 1997Reexamining a Model for Evaluating Information Center Success Using a Structural Equation Modeling Approach861 cited
• 2002Reflections on the dimensions of trust and trustworthiness among online consumers850 cited
• 1994Development of Measures to Assess the Extent to Which an Information Technology Application Provides Competitive Advantage550 cited
• 1985Strategic marketing for nonprofit organizations536 cited
• 2008Marketing for nonprofit organizations465 cited
• 2003Doing Well by Doing Good: Volunteering and Occupational Achievement among American Women296 cited
• 1996