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Positioning university as a brand: distinctions between the brand promise of Russell Group, 1994 Group, University Alliance, and Million+ universities
16 references·7 citing·33 second hop
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  • 1996Qualitative data analysis (2nd ed)5,593 cited
  • 1997Dimensions of Brand Personality5,056 cited
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  • 2015Creswell, J. W. (2013). Qualitative inquiry and research design. Choosing among five approaches (3e éd.). London : Sage.964 cited
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  • 2008Dealing with Data: Using NVivo in the Qualitative Data Analysis Process736 cited
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  • 2010Creating Powerful Brands591 cited
  • 2003Research Methods for Business Students (3rd edition)

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Cited by

  • 2014Applying brand management to higher education through the use of the Brand Flux Model™– the case of Arcadia University30 cited
  • 2016Strategic and bonding effects of enhancing the student feedback process29 cited
  • 2021Parity of participation for autistic students: Mapping provision across UK higher education institutions17 cited
  • 2023Gender diversity and publication activity—an analysis of STEM in the UK15 cited
  • 2023Converting students into university brand evangelists: an empirical evidence from the higher education sector in Tanzania13 cited
  • 2021Effect of university-enterprise alliance orientation on university’s innovation performance and market performance: evidence from Vietnam12 cited
  • 2017Semantic tone of research ‘environment’ submissions in the UK’s Research Evaluation Framework 20149 cited