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Situational effects on brand preferences for image products
16 references·3 citing·41 second hop
Situational effects on brand preferences for image products (1995)Situational effects on brand preferences …Advances in Consumer Research (2025)Advances in Consumer ResearchHandbook of Social Psychology (2016)Handbook of Social PsychologyConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityThe Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping (1989)The Effects of Situational Fa…The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective (1983)The Role of Products as Socia…Product policy : concepts, methods, and strategy (1982)Product policy : concepts, me…Personality, Roles, and Social Behavior (1982)Personality, Roles, and Socia…Person-Situation: Segmentation's Missing Link (1982)Person-Situation: Segmentatio…Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Hedonic Consumption: Emerging…A prototype analysis of psychological situations (1982)A prototype analysis of psych…A Sociological Approach to Brand Choice: the Concept of Situational Self Image (1980)A Sociological Approach to Br…Prototypes in Person Perception (1979)Prototypes in Person Percepti…Personality at the crossroads : current issues in interactional psychology (1977)Personality at the crossroads…Situational Variables and Consumer Behavior (1975)Situational Variables and Con…An Exploratory Assessment of Situational Effects in Buyer Behavior (1974)An Exploratory Assessment of …Marketing-Ästhetik für Marken (2019)Marketing-Ästhetik für MarkenAssessing perceived value: moderating effects of susceptibility to brand prestige and susceptibility to normative influence (2016)Assessing perceived value: mo…Comparison of Price Sensitivity based on the Shopping Value, Purpose of Use and Social Situation (2009)Comparison of Price Sensitivi…Philosophical Investigations. 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
  • 1991Managing Brand Equity3,818 cited
  • 1975Situational Variables and Consumer Behavior1,645 cited
  • 2016Handbook of Social Psychology1,589 cited
  • 1977Personality at the crossroads : current issues in interactional psychology1,460 cited
  • 1983The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective1,412 cited
  • 1979Prototypes in Person Perception906 cited
  • 1989The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping585 cited
  • 1974An Exploratory Assessment of Situational Effects in Buyer Behavior571 cited
  • 1982A prototype analysis of psychological situations375 cited
  • 1982Product policy : concepts, methods, and strategy372 cited
  • 1982Personality, Roles, and Social Behavior275 cited
  • 1982Person-Situation: Segmentation's Missing Link226 cited
  • 1980

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A Sociological Approach to Brand Choice: the Concept of Situational Self Image
169 cited

Cited by

  • 2019Marketing-Ästhetik für Marken21 cited
  • 2016Assessing perceived value: moderating effects of susceptibility to brand prestige and susceptibility to normative influence14 cited
  • 2009Comparison of Price Sensitivity based on the Shopping Value, Purpose of Use and Social Situation12 cited