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An Investigation of Comparative Price Advertising in Newspapers
16 references·5 citing·36 second hop
An Investigation of Comparative Price Advertising in Newspapers (1991)An Investigation of Comparative Price Adv…Advances in Consumer Research (2025)Advances in Consumer ResearchThe Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search (1988)The Effect of Plausible and E…An Investigation of Individual Responses to Tensile Price Claims (1988)An Investigation of Individua…A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)A Reference Price Model of Br…Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор (1985)Mental Accounting and Consume…The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)The effects of involvement on…Advances in Consumer Research (1983)Advances in Consumer ResearchConsumer Response to In-Store Price Information Environments (1982)Consumer Response to In-Store…The Interaction between Comparative Advertising and Copy Claim Variation (1981)The Interaction between Compa…The Effects of Reference Prices in Retail Advertisements (1981)The Effects of Reference Pric…Consumer Perceptions of Comparative Price Advertisements (1981)Consumer Perceptions of Compa…Contextual Influences on Consumer Price Responses: An Experimental Analysis (1980)Contextual Influences on Cons…Consumer and Industrial Buying Behavior (1978)Consumer and Industrial Buyin…Buyers' Subjective Perceptions of Price (1973)Buyers' Subjective Perception…On the Price Consciousness of Consumers (1961)On the Price Consciousness of…When less is better than more: Just-below discount in tensile price promotions (2016)When less is better than more…Format effects in volume discounts to consumers (2007)Format effects in volume disc…The Effectiveness of Tensile Pricing Tactics in the Advertising of Services (2000)The Effectiveness of Tensile …Technical research note: The effect of double deals on consumer attitudes (1993)Technical research note: The …Effective use of advertisements promoting sale prices (1993)Effective use of advertisemen…The Theory of Buyer Behavior (1971)Conditional logit analysis of qualitative choice behavior (1972)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)The evolution and future of national customer satisfaction index models (2001)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. 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(2003)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)The Price Bundling of Services: A Normative Framework (1987)Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments (2000)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1984The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.1,725 cited
  • 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
  • 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
  • 1973Buyers' Subjective Perceptions of Price731 cited
  • 1978Consumer and Industrial Buying Behavior607 cited
  • 1988The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search489 cited
  • 1981Consumer Perceptions of Comparative Price Advertisements341 cited
  • 1980Contextual Influences on Consumer Price Responses: An Experimental Analysis229 cited
  • 1961On the Price Consciousness of Consumers192 cited
  • 1981The Interaction between Comparative Advertising and Copy Claim Variation170 cited
  • 1981The Effects of Reference Prices in Retail Advertisements168 cited
  • 1982Consumer Response to In-Store Price Information Environments159 cited

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  • 1988An Investigation of Individual Responses to Tensile Price Claims125 cited
  • Cited by

    • 2000The Effectiveness of Tensile Pricing Tactics in the Advertising of Services19 cited
    • 1993Effective use of advertisements promoting sale prices18 cited
    • 2016When less is better than more: Just-below discount in tensile price promotions17 cited
    • 1993Technical research note: The effect of double deals on consumer attitudes15 cited
    • 2007Format effects in volume discounts to consumers12 cited