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Product Demand Forecasting and Dynamic Pricing considering Consumers’ Mental Accounting and Peak-End Reference Effects
16 references·0 citing·42 second hopsampled
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References

  • 2002Time Discounting and Time Preference: A Critical Review6,395 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 1999Mental accounting matters3,344 cited
  • 1998The Red and the Black: Mental Accounting of Savings and Debt1,376 cited
  • 2005Prospect theory, mental accounting, and momentum1,070 cited
  • 2001Mental Accounting, Loss Aversion, and Individual Stock Returns989 cited
  • 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
  • 2007Dynamic Pricing Strategies with Reference Effects450 cited
  • 2013Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions338 cited
  • 1995The Impact of Reference Price Effects on the Profitability of Price Promotions308 cited
  • 2011Dynamic Pricing with Loss-Averse Consumers and Peak-End Anchoring236 cited
  • 2012The Effect of Payment Schemes on Inventory Decisions: The Role of Mental Accounting139 cited
  • 2001Prospect Theory, Mental Accounting, and Differences in Aggregated and Segregated Evaluation of Lottery Portfolios135 cited
  • 2006Invest now, drink later, spend never: On the mental accounting of delayed consumption114 cited
  • 2013A Model of Mental Accounting and Reference Price Adaptation

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45 cited
  • 2012Consumer Mental Accounts and Implications to Selling Base Products and Add-ons40 cited
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