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Temporal Differences in the Role of Marketing Communication in New Product Categories
14 references·16 citing·39 second hop
Temporal Differences in the Role of Marketing Communication in New Product Categories (2005)Temporal Differences in the Role of Marke…The economic analysis of advertising (2005)The economic analysis of adve…Response Modeling with Nonrandom Marketing-Mix Variables (2004)Response Modeling with Nonran…Advertising, learning, and consumer choice in experience good markets: an empirical examination* (2003)Advertising, learning, and co…Empirically Distinguishing Informative and Prestige Effects of Advertising (2001)Empirically Distinguishing In…Unmet Health Needs of Uninsured Adults in the United States (2000)Unmet Health Needs of Uninsur…A Practitioner's Guide to Estimation of Random-Coefficients Logit Models of Demand (2000)A Practitioner's Guide to Est…Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets (1996)Decision-Making Under Uncerta…Automobile Prices in Market Equilibrium (1995)Automobile Prices in Market E…Estimating Discrete-Choice Models of Product Differentiation (1994)Estimating Discrete-Choice Mo…Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. 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A Field Experiment with a Retail Business (2020)When Will Workers Follow an A…Platform Preannouncement Strategies: The Strategic Role of Information in Two-Sided Markets Competition (2020)Platform Preannouncement Stra…Advertising, consumer awareness, and choice: evidence from the U.S. banking industry (2017)Advertising, consumer awarene…The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment (2016)The Role of Paid, Earned, and…Invited Paper —Learning Models: An Assessment of Progress, Challenges, and New Developments (2013)Invited Paper —Learning Model…Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products (2013)Dynamic Effects of Social Inf…Modeling Consumer Learning from Online Product Reviews (2012)Modeling Consumer Learning fr…Decision Process Evolution in Customer Channel Choice (2011)Decision Process Evolution in…Personal Selling Elasticities: A Meta-Analysis (2010)Personal Selling Elasticities…The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data (2009)The effect of advertising on …Perception Spillovers across Competing Brands: A Disaggregate Model of how and When (2009)Perception Spillovers across …Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field (2009)Marketing of the Life Science…The Role of Targeted Communication and Contagion in Product Adoption (2008)The Role of Targeted Communic…Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions (2008)Informing, Transforming, and …Heterogeneous Learning and the Targeting of Marketing Communication for New Products (2007)Heterogeneous Learning and th…A Model of Consumer Learning for Service Quality and Usage (2007)A Model of Consumer Learning …Simulation and the Asymptotics of Optimization Estimators (1989)Simulation and the Monte Carlo Method (2016)Text-Based Network Industries and Endogenous Product Differentiation (2016)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)Discrete Choice Theory of Product Differentiation (1992)Measuring Market Power in the Ready-to-Eat Cereal Industry (1998)Valuing New Goods in a Model with Complementarity: Online Newspapers (2007)Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowd-Sourced Content (2011)Experimental and Quasi-Experimental Designs for Research (1963)Features of similarity. 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References

  • 1972Conditional logit analysis of qualitative choice behavior14,281 cited
  • 1995Automobile Prices in Market Equilibrium4,939 cited
  • 1994Estimating Discrete-Choice Models of Product Differentiation2,945 cited
  • 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited
  • 1996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets1,223 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 2000A Practitioner's Guide to Estimation of Random-Coefficients Logit Models of Demand866 cited
  • 2000Unmet Health Needs of Uninsured Adults in the United States766 cited
  • 2005The economic analysis of advertising677 cited
  • 2003Advertising, learning, and consumer choice in experience good markets: an empirical examination*474 cited
  • 2001Empirically Distinguishing Informative and Prestige Effects of Advertising338 cited
  • 2004Response Modeling with Nonrandom Marketing-Mix Variables317 cited
  • 1988Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice316 cited

Cited by

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  • 2008The Role of Targeted Communication and Contagion in Product Adoption308 cited
  • 2012Modeling Consumer Learning from Online Product Reviews248 cited
  • 2007Heterogeneous Learning and the Targeting of Marketing Communication for New Products238 cited
  • 2013Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products220 cited
  • 2017Advertising, consumer awareness, and choice: evidence from the U.S. banking industry182 cited
  • 2007A Model of Consumer Learning for Service Quality and Usage173 cited
  • 2016The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment169 cited
  • 2009The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data159 cited
  • 2009Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field159 cited
  • 2011Decision Process Evolution in Customer Channel Choice151 cited
  • 2020When Will Workers Follow an Algorithm? A Field Experiment with a Retail Business147 cited
  • 2010Personal Selling Elasticities: A Meta-Analysis145 cited
  • 2009Perception Spillovers across Competing Brands: A Disaggregate Model of how and When141 cited
  • 2013Invited Paper —Learning Models: An Assessment of Progress, Challenges, and New Developments135 cited
  • 2008Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions106 cited
  • 2020Platform Preannouncement Strategies: The Strategic Role of Information in Two-Sided Markets Competition103 cited