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Managing the risk of new product development · Study

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ArticleManaging the risk of new product development

Shelby H. McIntyre1982

Article1982

Managing the risk of new product development

Shelby H. McIntyre · Meir Statman

8 citations·0/0 files stored·Business Horizons

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Decision-Making and Behavioral Economics Forecasting Techniques and Applications Capital Investment and Risk Analysis

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1952PORTFOLIO SELECTION*1975Management. Tasks, Responsibilities, Practices.

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1987Behavioral biases in new product forecasting 2008Functional, Multifunctional, and Cross-Functional: Considerations for Marketing Management

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Details

Year1982

Typearticle

Published1982-05-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations8

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.1016/0007-6813(82)90129-x

openalex_workW2054890155

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