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Managing the risk of new product development
2 references·2 citing·17 second hop
Managing the risk of new product development (1982)Managing the risk of new product developm…Management. Tasks, Responsibilities, Practices. (1975)Management. Tasks, Responsibi…PORTFOLIO SELECTION* (1952)PORTFOLIO SELECTION*Functional, Multifunctional, and Cross-Functional: Considerations for Marketing Management (2008)Functional, Multifunctional, …Behavioral biases in new product forecasting (1987)Behavioral biases in new prod…Organizational Information Requirements, Media Richness and Structural Design (1986)The Effect of a Market Orientation on Business Profitability (1990)A Dynamic Theory of Organizational Knowledge Creation (1994)Improving marketing–operations cross-functional relationships (2010)Cross-functional Integration and New Product Performance — The Impact of National and Corporate Culture (2011)Salesperson Lone Wolf Tendencies: The Roles of Social Comparison and Mentoring in a Mediated Model of Performance (2015)The illusion of control. (1975)Goal setting—A motivational technique that works (1979)Intuitive prediction: Biases and corrective procedures (1982)Factors Affecting New Product Forecasting Accuracy in New Firms (1993)The challenges of pre-launch forecasting of adoption time series for new durable products (2014)The Modern Corporation: Origins, Evolution, Attributes. (1981)Strategy and Structure: (1986)Customer-led and market-oriented: let’s not confuse the two (1998)Conditional value-at-risk for general loss distributions (2002)Optimal Versus Naive Diversification: How Inefficient is the 1/ N Portfolio Strategy? (2007)The relationship between corporate social responsibility and shareholder value: an empirical test of the risk management hypothesis (2008)
this work references cited by second hop

References

  • 1952PORTFOLIO SELECTION*13,480 cited
  • 1975Management. Tasks, Responsibilities, Practices.2,132 cited

Cited by

  • 1987Behavioral biases in new product forecasting56 cited
  • 2008Functional, Multifunctional, and Cross-Functional: Considerations for Marketing Management23 cited

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