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Using a Structural Model of Halo Effect to Assess Perceptual Distortion Due to Affective Overtones

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2012Corporate social responsibility (CSR) as a halo effect in issue management: public response to negative news about pro-social local private companies45 cited
2008Is There a Halo Effect in Satisfaction Formation in Business-to-Business Services?

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1994Hierarchical heuristics in evaluation of competitive brands based on multiple cues13 cited

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