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Exploring the relationship between environmental orientation and brand value: is there fire or only smoke?

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References

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1996DOES IT PAY TO BE GREEN? AN EMPIRICAL EXAMINATION OF THE RELATIONSHIP BETWEEN EMISSION REDUCTION AND FIRM PERFORMANCE1,948 cited
2004Corporate Social Responsibility and Marketing: An Integrative Framework1,872 cited
1995The Role of Corporations in Achieving Ecological Sustainability1,751 cited
1995Corporate strategy: the quest for parenting advantage1,751 cited

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2005

The new strategic brand management: creating and sustaining brand equity long term

1,609 cited

2004Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis1,512 cited

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2021Which factors distinguish the different consumer segments of green fast‐moving consumer goods in Germany?71 cited
2024Investigating the Interconnection between Environmental, Social, and Governance (ESG), and Corporate Social Responsibility (CSR) Strategies: An Examination of the Influence on Consumer Behavior67 cited
2010Consumer driven corporate environmentalism: Fact or fiction?66 cited
2012CO2 Emissions and Financial Performance of Socially Responsible Firms: An Empirical Survey65 cited
2015Are third-party green–brown ratings believed?: The role of prior brand loyalty and environmental concern61 cited
2014Situational variables and sustainability in multi-attribute decision-making58 cited
2017What drives green advocacy? A case study of leisure farms in Taiwan57 cited
2017No Money? No Problem! The Value of Sustainability: Social Capital Drives the Relationship among Customer Identification and Citizenship Behavior in Sharing Economy52 cited
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2020Impact of Sustainability Reporting on Brand Value: An Examination of 100 Leading Brands in Singapore45 cited