A Model of the Distribution of Branded Personal Products in Jamaica

John U. Farley · HAROLD JACK LEAVITT

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Economics of Agriculture and Food Markets

Abstract

A five equation model of the Jamaican distribution structure is fitted to data on four branded personal products. Decision rules appear oriented toward sales for retailers, wholesalers, importers, and manufacturers, and some policy implications for stimulating the structure are suggested. Problems associated with procedures for fitting sets of equations and examples of the effects of multi-collinearity on simultaneous equation estimation are discussed.

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1963A Behavioral Theory of the Firm 1961Rational Expectations and the Theory of Price Movements 1967Adjustment Costs and the Theory of Supply 1976The Demand for Branded Goods as Estimated from Consumer Panel Data 1962The Demand for Branded Goods as Estimated From Consumer Panel Data 1981Reflections on progress in marketing

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