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The impact of gender in marketing communications: the role of cognitive and affective cues
16 references·8 citing·38 second hop
The impact of gender in marketing communications: the role of cognitive and affective cues (2002)The impact of gender in marketing communi…A Theory of Cognitive Dissonance (2017)A Theory of Cognitive Dissona…Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Advertising, Promotion and Su…Interpreting Qualitative Data Methods for Analysing Talk, Text and Interaction (1997)Interpreting Qualitative Data…Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response (1995)Gender Differences in Informa…Advertising Claim Objectivity: Antecedents and Effects (1993)Advertising Claim Objectivity…Exploring Differences in Males' and Females' Processing Strategies (1991)Exploring Differences in Male…The heuristic model of persuasion. (1987)The heuristic model of persua…Informational and Transformational Advertising: the Differential Effects of Time (1984)Informational and Transformat…Cognitive Theories of Persuasion (1984)Cognitive Theories of Persuas…The Information Processing of Pictures in Print Advertisements (1983)The Information Processing of…Judgement under Uncertainty: Heuristics and Biases (1983)Judgement under Uncertainty: …Male and female spoken language differences: Stereotypes and evidence. (1979)Male and female spoken langua…Judgment under Uncertainty: Heuristics and Biases (1975)Judgment under Uncertainty: H…The Duality of Human Existence (1969)The Duality of Human ExistenceRoles of activation and inhibition in sex differences in cognitive abilities. (1968)Roles of activation and inhib…A constant error in psychological ratings. (1920)A constant error in psycholog…“(S)he’s so hearty”: Gender cues, stereotypes, and expectations of warmth in peer-to-peer accommodation services (2020)“(S)he’s so hearty”: Gender c…The influence of selected demographic factors on the choice of marketing communication tools: Comparison of foreign and local spaza shop owners in South Africa (2019)The influence of selected dem…Development of hospitality and tourism employees’ emotional intelligence through developing their emotion recognition abilities (2019)Development of hospitality an…Neuromarketing aspect of tourısm pricing psychology (2017)Neuromarketing aspect of tour…Employee Attractiveness and Customers’ Service Failure Perceptions (2017)Employee Attractiveness and C…CHAID algorithm as an appropriate analytical method for tourism market segmentation (2016)CHAID algorithm as an appropr…Gender Asymmetries in Golf Participation (2012)Gender Asymmetries in Golf Pa…An analysis of seasonality in monthly per person tourist spending in Turkish inbound tourism from a market segmentation perspective (2006)An analysis of seasonality in…Subjective probability: A judgment of representativeness (1972)Availability: A heuristic for judging frequency and probability (1973)On the psychology of prediction. (1973)The Framing of Decisions and the Psychology of Choice (1981)Prospect theory: An analysis of decision under risk (1988)Advances in prospect theory: Cumulative representation of uncertainty (1992)In A Different Voice: Psychological Theory And Women's Development (1982)Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Schema Congruity as a Basis for Product Evaluation (1989)Gender differences in German consumer decision‐making styles (2004)Revisiting gender differences: What we know and what lies ahead (2014)The Handbook of Social Psychology (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumers’ Responses to Negative Word‐of‐Mouth Communication: An Attribution Theory Perspective (2001)Gender differences in online travel information search: Implications for marketing communications on the internet (2006)Friends, Fans, and Followers: Do Ads Work on Social Networks? (2011)Advances in Consumer Research (2025)Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media (2020)Central and peripheral routes to persuasion: An individual difference perspective. (1986)Attitude change: Multiple roles for persuasion variables. (1998)Proposed Model of the Relationship of Risk Information Seeking and Processing to the Development of Preventive Behaviors (1999)The case for motivated reasoning. (1990)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Forming impressions of personality. (1946)The halo effect: Evidence for unconscious alteration of judgments. (1977)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Individualism and collectivism: Cross-cultural perspectives on self-ingroup relationships. (1988)Converging measurement of horizontal and vertical individualism and collectivism. (1998)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Thematic networks: an analytic tool for qualitative research (2001)Techniques to Identify Themes (2003)Strategies for ensuring trustworthiness in qualitative research projects (2004)Introduction: epistemic communities and international policy coordination (1992)Investor Psychology and Security Market Under‐ and Overreactions (1998)The Influence of Culture, Community, and the Nested‐Self in the Stress Process: Advancing Conservation of Resources Theory (2001)
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References

  • 1975Judgment under Uncertainty: Heuristics and Biases22,647 cited
  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 1997Interpreting Qualitative Data Methods for Analysing Talk, Text and Interaction6,866 cited
  • 1983Judgement under Uncertainty: Heuristics and Biases3,812 cited
  • 1920A constant error in psychological ratings.2,162 cited
  • 1987The heuristic model of persuasion.1,263 cited
  • 1969The Duality of Human Existence1,168 cited
  • 1991Exploring Differences in Males' and Females' Processing Strategies778 cited
  • 1995Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response641 cited
  • 2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications620 cited
  • 1983The Information Processing of Pictures in Print Advertisements584 cited
  • 1984Informational and Transformational Advertising: the Differential Effects of Time371 cited
  • 1968Roles of activation and inhibition in sex differences in cognitive abilities.344 cited
  • 1984Cognitive Theories of Persuasion272 cited
  • 1979Male and female spoken language differences: Stereotypes and evidence.270 cited

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  • 1993Advertising Claim Objectivity: Antecedents and Effects208 cited
  • Cited by

    • 2006An analysis of seasonality in monthly per person tourist spending in Turkish inbound tourism from a market segmentation perspective159 cited
    • 2017Neuromarketing aspect of tourısm pricing psychology115 cited
    • 2016CHAID algorithm as an appropriate analytical method for tourism market segmentation106 cited
    • 2019Development of hospitality and tourism employees’ emotional intelligence through developing their emotion recognition abilities77 cited
    • 2017Employee Attractiveness and Customers’ Service Failure Perceptions41 cited
    • 2020“(S)he’s so hearty”: Gender cues, stereotypes, and expectations of warmth in peer-to-peer accommodation services28 cited
    • 2012Gender Asymmetries in Golf Participation19 cited
    • 2019The influence of selected demographic factors on the choice of marketing communication tools: Comparison of foreign and local spaza shop owners in South Africa9 cited