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The influence of brand recognition on retail store image

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References

1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
1994The Influence of Store Environment on Quality Inferences and Store Image1,538 cited
1986Exploring the Development of Store Images573 cited
1992Conceptualization and Operationalization of Retail Store Image: A Case of Rival Middle-Level Theories270 cited

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2003

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