A Study on Cultural Difference Management Strategies at Multinational Organizations

Hasan Tutar · Mehmet Altınöz · Demet Çakıroğlu

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Global and Cross-Cultural Management International Business and FDI International Student and Expatriate Challenges

Abstract

This study aims to reveal multinational company managers’ perceptions of cultural difference management. For this purpose, data was collected by means of structured questionnaires and question forms, and the findings were analysed. The research universe covers the multinationals operating in Ankara. The companies in the research sample are: Coca Cola, MAN Türkiye A.Ş., Siemens, Real, Metro, CarrefourSA, Media Markt, IKEA, and Bauhaus. The research findings suggest that multinational company managers are aware of cultural differences, along with their advantages and disadvantages, that they believe in their significance for the advantages, and that they have the skills to turn cultural differences into advantages.

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References

1986International dimensions of organizational behavior 2003Recent Research on Team and Organizational Diversity: SWOT Analysis and Implications 2005What Differences Make a Difference?1997Managing Across Cultures 2003A Critique of Hofstede’s Fifth National Culture Dimension 1997Managing Across Cultures 2006Hofstede's Cultural Dimensions 30 Years Later: A Study of Taiwan and the United States*2001A cross‐cultural comparison of behavioral intention models ‐ Theoretical consideration and an empirical investigation

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