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Branded food spokescharacters: consumers' contributions to the narrative of commerce
16 references·4 citing·35 second hop
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References

  • 1997Dimensions of Brand Personality7,380 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1983The Rhetoric of Fiction2,000 cited
  • 1997Measuring Emotions in the Consumption Experience1,975 cited
  • 1987Problems of Dostoevsky's Poetics1,250 cited
  • 1984On Deconstruction. Theory and Criticism after Structuralism815 cited
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  • 1998The Role of Narratives in Consumer Information Processing470 cited
  • 1986Book Review: Ogilvy on Advertising315 cited
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  • 1991Who Talks Advertising? Literary Theory and Narrative “Point of View”137 cited
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  • 1996Defining Trade Characters and Their Role In American Popular Culture65 cited
  • 1995The Mother as Consumer: Insights from the Children's Wear Industry, 1917–192945 cited

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Cited by

  • 2016Role of tourist destination development in building its brand image: A conceptual model116 cited
  • 2018Measuring the Comparative Efficacy of Endorsements by Celebrities Vis-à-vis Animated Mascots17 cited
  • 2021The role of characters featured on digital stickers in forming usage intention: internet-only banks in Korea8 cited
  • 2023Lucrative Role of Animated Spoke and Brand Character to Brand Awareness in Pakistan6 cited