References

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• 1986The Elaboration Likelihood Model of Persuasion8,811 cited
• 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
• 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
• 1987The heuristic model of persuasion.1,263 cited
• 1981Attitude toward the AD as a Mediator of Consumer Brand Choice820 cited
• 2001Public Communication Campaigns763 cited
• 1984Journalism monographs711 cited
• 1989The Impact of Feelings on Ad-Based Affect and Cognition614 cited
• 1989The Role of Attitude Accessibility in the Attitude-to-Behavior Process611 cited
• 1966The Measurement of Advertising Involvement464 cited
• 1974Archie Bunker's Bigotry: A Study in Selective Perception and Exposure303 cited
• 1999Integrating Application of Media Effects, Persuasion, and Behavior Change Theories to Communication Campaigns: A Stages-of-Change Framework183 cited
• 1989Sierra club study shows who become activists156 cited
• 1973New models for communication research135 cited