SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Improving trade promotions through virtual forward buying
16 references·0 citing·52 second hop
Improving trade promotions through virtual forward buying (2013)Improving trade promotions through virtua…The moderating role of trust in manufacturer‐supplier relationships (2007)The moderating role of trust …Sources of brand benefits in manufacturer‐reseller B2B relationships (2007)Sources of brand benefits in …Network mobilizer (2007)Network mobilizerThe changing landscape of supply chain management, marketing channels of distribution, logistics and purchasing (2006)The changing landscape of sup…Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals (2003)Creating Win–Win Trade Promot…Variations in relationship strength and its impact on performance and satisfaction in business relationships (2001)Variations in relationship st…Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through (2001)Effectiveness of Trade Promot…Trade Promotion: Essential to Selling through Resellers (1999)Trade Promotion: Essential to…Managing Trade Promotions in the Context of Market Power (1999)Managing Trade Promotions in …Managing Promotion Program Participation within Manufacturer-Retailer Relationships (1998)Managing Promotion Program Pa…A Theory of Forward Buying, Merchandising, and Trade Deals (1996)A Theory of Forward Buying, M…Theoretical models of sales promotions: Contributions, limitations, and a future research agenda (1995)Theoretical models of sales p…Pull Promotions and Channel Coordination (1995)Pull Promotions and Channel C…The Costly Bargain of Trade Promotion (1990)The Costly Bargain of Trade P…Modelling the Effectiveness and Profitability of Trade Promotions (1987)Modelling the Effectiveness a…A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables (1981)A Theoretical and Empirical E…The Theory of Industrial Organization (1988)The theory of industrial organization (1990)Information Distortion in a Supply Chain: The Bullwhip Effect (1997)How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods (2007)Revisión de la productividad científica sobre gestión de la experiencia del cliente (2018)Retail forecasting: Research and practice (2019)Estimating Nonresponse Bias in Mail Surveys (1977)On the Evaluation of Structural Equation Models (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Network view of MNCs' socio-political behavior (2007)Service quality, trust, commitment and service differentiation in business relationships (2010)A study of experiential quality, experiential value, trust, corporate reputation, experiential satisfaction and behavioral intentions for cruise tourists: The case of Hong Kong (2017)Case Study Research: Design and Methods (1984)Basics of Qualitative Research (1992)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Brand awareness in business markets: When is it related to firm performance? (2010)Moderators affecting the relationship between coopetition and company performance (2019)The importance of information service offerings of collaborative CRMs on decision-making in B2B marketing (2019)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Strength of Weak Ties (1973)Economic Action and Social Structure: The Problem of Embeddedness (1985)Opportunism in Interfirm Relationships: Forms, Outcomes, and Solutions (2000)Client Co-Production in Knowledge-Intensive Business Services (2002)Interfirm Monitoring, Social Contracts, and Relationship Outcomes (2007)A Model of Sales. (1980)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Competitive Promotional Strategies (1988)Individual Marketing with Imperfect Targetability (2001)The Market Valuation of Internet Channel Additions (2002)Decentralized Supply Chains with Competing Retailers Under Demand Uncertainty (2005)Supply Chain Management: More Than a New Name for Logistics (1997)DEFINING SUPPLY CHAIN MANAGEMENT (2001)A strategic skill based model of supplier integration and its effect on supply management performance (2009)A Framework for Understanding Ethical Supply Chain Decision Making (2013)Go Configure: The Mix of Purchasing Practices to Choose for Your Supply Base (2013)The "Deal-Prone" Consumer (1965)An Approach for Developing an Optimal Discount Pricing Policy (1984)Quantity Discounts: Managerial Issues and Research Opportunities (1987)Information Distortion in a Supply Chain: The Bullwhip Effect (2004)Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Vertical Integration and Antitrust Policy (1950)Positioning of Store Brands (2002)Fairness and Channel Coordination (2007)Dynamic Version of the Economic Lot Size Model (1958)Identifying the Deal Prone Segment (1978)Impact of Sales Promotions on When, What, and How Much to Buy (1988)The Price Knowledge and Search of Supermarket Shoppers (1990)How Promotions Work (1995)Dynamic Version of the Economic Lot Size Model (2004)The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)The effects of satisfaction and loyalty on profits and growth: Products versus services (2000)
this work references cited by second hop

References

  • 1981A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables357 cited
  • 1998Managing Promotion Program Participation within Manufacturer-Retailer Relationships206 cited
  • 2001Variations in relationship strength and its impact on performance and satisfaction in business relationships189 cited
  • 1995Pull Promotions and Channel Coordination167 cited
  • 2006The changing landscape of supply chain management, marketing channels of distribution, logistics and purchasing125 cited
  • 1990The Costly Bargain of Trade Promotion121 cited
  • 2003Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals104 cited
  • 1996A Theory of Forward Buying, Merchandising, and Trade Deals100 cited
  • 1987Modelling the Effectiveness and Profitability of Trade Promotions98 cited
  • 2007Sources of brand benefits in manufacturer‐reseller B2B relationships83 cited
  • 1999Trade Promotion: Essential to Selling through Resellers74 cited
  • 2001Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through72 cited
  • 2007The moderating role of trust in manufacturer‐supplier relationships71 cited
  • 1999Managing Trade Promotions in the Context of Market Power69 cited
  • 2007

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Network mobilizer
67 cited
  • 1995Theoretical models of sales promotions: Contributions, limitations, and a future research agenda42 cited
  • Cited by

    No citing works inside the corpus for this window.