Citation map · Study

SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Integrated marketing communications: From media channels to digital connectivity

6 references·16 citing·53 second hop

FromToDepth

this work references cited by second hop

References

2017The Wealth of Networks3,683 cited
2008Here comes everybody: the power of organizing without organizations2,323 cited
2003Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages976 cited
2007The Wealth of Networks: How Social Production Transforms Markets and Freedom922 cited
1979Feature Article—Aggregate Advertising Models: The State of the Art366 cited
2009The Big Switch: Rewiring the World, from Edison to Google121 cited

Cited by

2013Managing Brands in the Social Media Environment918 cited
2011Interactive Digital Advertising vs. Virtual Brand Community294 cited
2013The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries274 cited
2019Digital advertising: present and future prospects250 cited
2020Digital marketing for B2B organizations: structured literature review and future research directions239 cited
2017Integrating identity, strategy and communications for trust, loyalty and commitment196 cited
2020The digital transformation of business. Towards the datafication of the relationship with customers181 cited
2015The role of digital channels in industrial marketing communications170 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2012Individual strategies for sustainable consumption167 cited

2015Consumers’ attitude towards social media advertising and their behavioural response157 cited

2014How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry138 cited

2020Marketing innovation: a systematic review128 cited

2017IMC antecedents and the consequences of planned brand identity in higher education127 cited

2017Integrated marketing communication – from an instrumental to a customer-centric perspective115 cited

2011Using Stewardship to Cultivate Fandom Online: Comparing How National Football League Teams Use Their Web Sites and Facebook to Engage Their Fans103 cited

2019Employability skills for future marketing professionals94 cited