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Use and impact of direct mail in the context of integrated marketing communications: U.S. congressional campaigns in 1982 and 1990
12 references·1 citing·35 second hop
Use and impact of direct mail in the context of integrated marketing communications: U.S. congressional campaigns in 1982 and 1990 (1996)Use and impact of direct mail in the cont…The Rise of Political Consultants (2022)The Rise of Political Consult…Mediated Political Realities (2008)Mediated Political RealitiesA conceptual definition of direct marketing (1992)A conceptual definition of di…Negative versus Positive Television Advertising in U.S. Presidential Campaigns, 1960–1988 (1991)Negative versus Positive Tele…30-second politics: political advertising in the eighties (1990)30-second politics: political…The next hurrah: the communications revolution in American politics (1988)The next hurrah: the communic…An experimental study of the effectiveness of negative political advertisements (1987)An experimental study of the …Voter Responses to Negative Political Ads (1984)Voter Responses to Negative P…Mediated Political Realities (1983)Mediated Political RealitiesStrategic advertising campaigns (1979)Strategic advertising campaig…Advertising: Its Role in Modern Marketing (1970)Advertising: Its Role in Mode…The Remembering and Forgetting of Advertising (1959)The Remembering and Forgettin…The Impact of CEO Reputation: Negative News and Economic Decisions (2009)The Impact of CEO Reputation:…Successful direct marketing methods (1975)An Evaluation of Progress in the Development of a Definition of Marketing (1987)Research note: a study of direct selling perceptions in Australia (1995)Segment selection by relationship strength (1996)Mail myopia: or examining financial services marketing from a brand commitment perspective (1998)Negative Political Advertising: Some Empirical Findings (1984)The Spot: The Rise of Political Advertising on Television (1985)Effectiveness of Negative Campaigning in U.S. Senate Elections (2002)Inoculation Theory of Resistance to Influence at Maturity: Recent Progress In Theory Development and Application and Suggestions for Future Research (2005)The Emotional Citizen: Emotion as a Function of Political Sophistication (2011)The Effects of Mass Communication (1961)The Effects of Mass Communication (1962)Efficacy of inoculation strategies in promoting resistance to political attack messages: Application to direct mail (1990)Effects of Negative Political Advertising on Voting Intention: An Exploration of the Roles of Involvement and Source Credibility in the Development of Voter Cynicism (2005)Handbook of Political Communication, the (2008)The Dimensions of Negative Messages (2008)Cultural Differences in Message Strategies: A Comparison between American and Japanese TV Commercials (1993)Using consumption constellations to develop integrated communications strategies (1996)The effect of advertising on the market value of firms: Empirical evidence from the Super Bowl ads (2003)The Liberal Media Myth Revisited: An Examination of Factors Influencing Perceptions of Media Bias (2005)The politics of crisis management : public leadership under pressure (2005)Mediatization and Media Interventionism: A Comparative Analysis of Sweden and the United States (2011)Effects of negative political advertising: The roles of sponsor and rebuttal (1985)The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evaluations: An Exploration (1997)Negative Campaigning (2009)Brand recall and brand preference at sponsored golf and tennis tournaments (1999)Managers' Mobility and Market Interface: The Effect of Managers' Career Mobility on the Dissolution of Market Ties (2004)The Influence of Advertising on Consumer Brand Preference (2005)Time and Consumer Behavior: An Interdisciplinary Overview (1976)Effects of Humor in a Radio Advertising Experiment (1985)Conducting Marketing Science (2000)The Political Implications of Information Technology Challenge To Power? (1990)Technology and political advertising: The application of ethical standards to the 1992 spots (1996)The Impact of Political Advertising on Knowledge, Internet Information Seeking, and Candidate Preference (2004)It's My Campaign I'll Cry if I Want to: How and When Campaigns Use Emotional Appeals (2011)
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References

  • 1984Voter Responses to Negative Political Ads297 cited
  • 1959The Remembering and Forgetting of Advertising209 cited
  • 1983Mediated Political Realities205 cited
  • 1970Advertising: Its Role in Modern Marketing177 cited
  • 1991Negative versus Positive Television Advertising in U.S. Presidential Campaigns, 1960–1988172 cited
  • 199030-second politics: political advertising in the eighties166 cited
  • 1987An experimental study of the effectiveness of negative political advertisements120 cited
  • 1979Strategic advertising campaigns81 cited
  • 2022The Rise of Political Consultants73 cited
  • 1992A conceptual definition of direct marketing55 cited
  • 2008Mediated Political Realities48 cited
  • 1988The next hurrah: the communications revolution in American politics13 cited

Cited by

  • 2009The Impact of CEO Reputation: Negative News and Economic Decisions35 cited

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