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Marketing high technology: preparation, targeting, positioning, execution

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References

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2009The marketing of innovations in high‐technology companies: a network approach25 cited
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2004Creating an international market for disruptive innovations

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23 cited

2011Innovation Management and Marketing in the High-Tech Sector: A Content Analysis of Advertisements17 cited

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2014Innovation Management and Marketing in the High-Tech Sector: A Content Analysis of Advertisements9 cited