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A diffusion mechanism for social advertising over microblogs · Study

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ArticleA diffusion mechanism for social advertising over microblogs

Yung-Ming Li2012

Article2012

A diffusion mechanism for social advertising over microblogs

Yung-Ming Li · Ya-Lin Shiu

156 citations·0/0 files stored·Decision Support Systems

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Digital Marketing and Social Media Complex Network Analysis Techniques Spam and Phishing Detection

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References

2009Users of the world, unite! The challenges and opportunities of Social Media 2009Power-Law Distributions in Empirical Data 2018Power-law distributions in empirical data 2009Social media: The new hybrid element of the promotion mix 2005Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice1 2005Why should i share? examining social capital and knowledge contribution in electronic networks of practice 1996Decision making with dependence and feedback : the analytic network process 2007Integrated analytic hierarchy process and its applications – A literature review

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2016Generating consumer resonance for purchase intention on social network sites 2024Optimal dynamic advertising policy considering consumer ad fatigue 2015Cognitive and affective factors influencing customer adoption of social commerce: an empirical study

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Year2012

Typearticle

Published2012-03-06

VenueDecision Support Systems

ISSN-L0167-9236

Languageen

Citations156

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.dss.2012.02.012

openalex_workW2060166243

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