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A diffusion mechanism for social advertising over microblogs
16 references·4 citing·40 second hop
A diffusion mechanism for social advertising over microblogs (2012)A diffusion mechanism for social advertis…Power-law distributions in empirical data (2018)Power-law distributions in em…Will It Spread or Not? The Effects of Social Influences and Network Topology on Innovation Diffusion (2010)Will It Spread or Not? The Ef…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …Power-Law Distributions in Empirical Data (2009)Power-Law Distributions in Em…The equity effect of product endorsement by celebrities (2007)The equity effect of product …Modifying inconsistent comparison matrix in analytic hierarchy process: A heuristic approach (2007)Modifying inconsistent compar…Knowledge Discovery and Data Mining (2007)Knowledge Discovery and Data …Integrated analytic hierarchy process and its applications – A literature review (2007)Integrated analytic hierarchy…Impact of social influence in e-commerce decision making (2007)Impact of social influence in…Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice1 (2005)Why Should I Share? 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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2009Power-Law Distributions in Empirical Data8,008 cited
  • 2018Power-law distributions in empirical data6,499 cited
  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 2005Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice13,909 cited
  • 2005Why should i share? examining social capital and knowledge contribution in electronic networks of practice3,534 cited
  • 1996Decision making with dependence and feedback : the analytic network process3,373 cited
  • 2007Integrated analytic hierarchy process and its applications – A literature review1,160 cited
  • 2007Knowledge Discovery and Data Mining602 cited
  • 1992Group decision support with the Analytic Hierarchy Process587 cited
  • 2001The Analytic Network Process: Decision Making With Dependence and Feedback571 cited
  • 2007Impact of social influence in e-commerce decision making363 cited
  • 2004Integrating AHP and data mining for product recommendation based on customer lifetime value347 cited
  • 2007The equity effect of product endorsement by celebrities321 cited
  • 2010

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Will It Spread or Not? The Effects of Social Influences and Network Topology on Innovation Diffusion
246 cited
  • 2007Modifying inconsistent comparison matrix in analytic hierarchy process: A heuristic approach209 cited
  • Cited by

    • 2016Generating consumer resonance for purchase intention on social network sites121 cited
    • 2015Trust development and transfer in social commerce: prior experience as moderator115 cited
    • 2024Optimal dynamic advertising policy considering consumer ad fatigue20 cited
    • 2015Cognitive and affective factors influencing customer adoption of social commerce: an empirical study7 cited