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ArticleUsing observational research for behavioural segmentation of shoppers

Piyush Kumar Sinha2004

Article2004

Using observational research for behavioural segmentation of shoppers

Piyush Kumar Sinha · Dwarika Prasad Uniyal

102 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions 2004Reliability and Validity in Qualitative Research 1994Store atmosphere and purchasing behavior 1986Reliability and Validity in Qualitative Research 1972Why Do People Shop?1994Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation 2006Social Research Methods

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2008Does brand equity vary between department stores and clothing stores? Results of an empirical investigation 2018Pull factors of the shopping malls: an empirical study 2013Consumption experience in retail environments: A literature review 2017Indigenous marketing practices and theories in emerging economies: Consumer behavior and retail transformations in India 2010Assessing the situational factors and impulsive buying behavior: Market segmentation approach

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Year2004

Typearticle

Published2004-04-15

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations102

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1016/j.jretconser.2004.02.003

openalex_workW2060928215

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