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Issues influencing marcoms in a global context
16 references·0 citing·35 second hop
Issues influencing marcoms in a global context (1997)Issues influencing marcoms in a global co…The New Marketing Paradigm: Integrated Marketing Communications (1996)The New Marketing Paradigm: I…Introduction to advertising and promotion : an integrated marketing communications perspective (1995)Introduction to advertising a…Direct marketing: rise and rise or rise and fall? (1995)Direct marketing: rise and ri…The Marketing Communications Revolution – A Leviathan Unveiled? (1994)The Marketing Communications …Reengineering the corporation: A manifesto for business revolution (1993)Reengineering the corporation…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Integrated Marketing Communications (1992)Integrated Marketing Communic…Global Advertising: Rhyme or Reason? (1992)Global Advertising: Rhyme or …Powershift: Knowledge, Wealth and Violence at the Edge of the 21st Century (1990)Powershift: Knowledge, Wealth…Competition in Global Industries (1988)Competition in Global Industr…Customizing global marketing (1986)Customizing global marketingA Propositional Inventory for New Diffusion Research (1985)A Propositional Inventory for…Elements of Direct Marketing (1984)Elements of Direct MarketingTHE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSHow Global Companies Win Out (1982)How Global Companies Win OutCoordinating International Advertising (1978)Coordinating International Ad…The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Developing relationships in business networks (1995)The Comparative Advantage Theory of Competition (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Strength of Weak Ties (1973)A New Product Growth Model for Consumer Durables (1976)An Information Processing Theory of Consumer Choice (1979)Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research (2002)Research on Innovation: A Review and Agenda for Marketing Science (2006)Diffusion of Innovation (2015)Modernization, Cultural Change, and Democracy (2001)Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE (2002)Modernization, cultural change, and democracy the human development sequence (2005)Organizational learning practices in the project management environment (2000)Context‐Based Adult Learning (2001)Resource-Based View of Knowledge Management for Competitive Advantage (2005)The Multinational Corporation as an Interorganizational Network (1990)Alliance Management as a Source of Competitive Advantage (2002)The Capabilities of Market-Driven Organizations (1994)Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited (2003)The female leadership advantage: An evaluation of the evidence (2003)Autonomy and Procedural Justice: A Framework for Evaluating Subsidiary Strategy (1997)The development of subsidiary-management research: review and theoretical analysis (2002)Born-International SMEs: BI-Level Impacts of Resources and Intentions (2003)The Domain and Conceptual Foundations of Relationship Marketing (2000)Corporate marketing (2006)The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2011)Global Strategy Implementation at the Business Unit Level: Operational Capabilities and Administrative Mechanisms (1991)Challenging the incumbents: How high technology start‐ups compete globally (1992)Strategy and industry effects on profitability: evidence from Greece (2003)Factors for Success in Customer Relationship Management (CRM) Systems (2002)The naked truth of celebrity endorsement (2003)A study of factors that contribute to online review helpfulness (2015)
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References

  • 1993Reengineering the corporation: A manifesto for business revolution6,454 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1988Competition in Global Industries1,648 cited
  • 1985A Propositional Inventory for New Diffusion Research1,209 cited
  • 1990Powershift: Knowledge, Wealth and Violence at the Edge of the 21st Century608 cited
  • 1982How Global Companies Win Out388 cited
  • 1986Customizing global marketing323 cited
  • 1992Integrated Marketing Communications320 cited
  • 1995Introduction to advertising and promotion : an integrated marketing communications perspective205 cited
  • 1996The New Marketing Paradigm: Integrated Marketing Communications164 cited
  • 1978Coordinating International Advertising91 cited
  • 1984Elements of Direct Marketing33 cited
  • 1992Global Advertising: Rhyme or Reason?27 cited
  • 1995Direct marketing: rise and rise or rise and fall?23 cited
  • 1994The Marketing Communications Revolution – A Leviathan Unveiled?23 cited

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