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Many models currently discussed in PR studies lack a supporting meta-theory of what managing communication is about, and consequently paint a simplistic picture of what communicating with publics or managing phenomena such as reputation actually means. While it is common to speak of “building” trust or “constructing” images, “cultivating” seems a more appropriate metaphor. Publics are complex, dynamic social systems that act in accordance with their own rules and inherent logics. An advanced theory needs to reflect capabilities as well as limitations of managing communication. We present sociocybernetics as a basis on which to found such a theory.
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Stored only when both papers are in the corpus — 49 citations exist upstream.
Papers that cite the same references — the relational fallback while embeddings are still backfilling.
Imported from OpenAlex (CC0) — nothing here is generated.