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Perceptual mapping of electronic banking channels in India: A Multidimensional Scaling approach
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References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 2001Online banking: a field study of drivers, development challenges, and expectations473 cited
  • 2010An investigation of consumer acceptance of M‐banking305 cited
  • 2006Why consumers are not using internet banking: a qualitative study288 cited
  • 2008Internet banking versus other banking channels: Young consumers’ view143 cited
  • 2012Factors Affecting Adoption of Electronic Banking: An Analysis of the Perspectives of Banks' Customers97 cited
  • 2004Adoption of Internet services in the Acceding and Candidate Countries, lessons from the Internet banking case87 cited
  • 2011The Impact of E- Banking on The Performance of JordanianBanks87 cited
  • 1999Erratum86 cited
  • 2011Usage Patterns of Electronic Banking Services by UrbanEducated Customers: Glimpses from India77 cited
  • 2010Customer satisfaction factors (CSFs) with online banking services in an Islamic country67 cited
  • 1993Product Positioning: A Comparison of Perceptual Mapping Techniques53 cited
  • 2011E-Banking - challenges and opportunities35 cited
  • 2012Acceptance of e-banking among customers (an empirical investigation in india)

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30 cited
  • 2004Technological innovations in the Indian banking industry: the late bloomer30 cited
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