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Online re-purchase intention: Testing expectation confirmation model ECM on online shopping context in Iran

Ali Akbar Hozhabri · Ronak Raeesi · Khalil Md Nor · Hamideh Salimianrizi · Jafar Tayebiniya

8 citations0/0 files storedInternational Conference on e-Commerce in Developing Countries: with focus on e-Security (ECDC)

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

The purpose of this paper is testing expectation confirmation model (ECM) in Iranian online shopping context, and identify poverty of ECM in explanation of Iranian online shopping and also know which factor in this model is more significant in online shopping content intention from customer perspective. The current study is an online survey of internet shopping in Iran with respect to structural equation modeling along with the invariance validates model fit. The finding shows that accordingly satisfaction, confirmation and perceived usefulness are important elements in context of online shopping. The results contribute to the literature on the internet shopping and for intentions in the context of Iran.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1980Understanding Attitudes and Predicting Social Behavior 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1995Understanding Information Technology Usage: A Test of Competing Models 1993Customer satisfaction, customer retention, and market share 2004Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context 2001An empirical analysis of the antecedents of electronic commerce service continuance

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