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Young Chinese Consumers' Perceptions toward an U.S. Apparel Brand
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Young Chinese Consumers' Perceptions toward an U.S. Apparel Brand (2011)Young Chinese Consumers' Perceptions towa…Satisfaction: A Behavioral Perspective on the Consumer (2014)Satisfaction: A Behavioral Pe…Satisfaction: a behavioral perspective on the consumer (2010)Satisfaction: a behavioral pe…Consumer Behavior: Building Marketing Strategy (2010)Consumer Behavior: Building M…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Consumers' Need for Uniqueness: Scale Development and Validation (2001)Consumers' Need for Uniquenes…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries (2000)Effects of Brand Local and No…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Measuring customer‐based brand equity (1995)Measuring customer‐based bran…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityEffects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Consumer Ethnocentrism: Const…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…Society and the Adolescent Self-Image (1965)Society and the Adolescent Se…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Advances in Consumer Research (2025)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Competitive Advantage of Nations (1991)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Value-based Adoption of Mobile Internet: An empirical investigation (2005)Enhance green purchase intentions (2012)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Dimensions of Brand Personality (1997)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Satisfaction With Life Scale (1985)Happiness is everything, or is it? Explorations on the meaning of psychological well-being. (1989)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)
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References

  • 1965Society and the Adolescent Self-Image30,125 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,959 cited
  • 2010Satisfaction: a behavioral perspective on the consumer6,044 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations6,024 cited
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  • 1996Measuring Brand Equity Across Products and Markets3,631 cited
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  • 2014Satisfaction: A Behavioral Perspective on the Consumer3,136 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale3,069 cited
  • 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE3,046 cited
  • 2001Consumers' Need for Uniqueness: Scale Development and Validation1,822 cited
  • 1995Measuring customer‐based brand equity1,401 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,319 cited
  • 2000Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries

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1,192 cited
  • 2010Consumer Behavior: Building Marketing Strategy1,133 cited
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