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ArticleStochastic diffusion models with advertising and word-of-mouth effects

Charles S. Tapiero1983

Article1983

Stochastic diffusion models with advertising and word-of-mouth effects

Charles S. Tapiero

27 citations·0/0 files stored·European Journal of Operational Research

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Innovation Diffusion and Forecasting Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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2019Diffusion of Innovations 1 1964CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK*1965The Valuation of Risk Assets and the Selection of Risky Investments in Stock Portfolios and Capital Budgets 1975THE VALUATION OF RISK ASSETS AND THE SELECTION OF RISKY INVESTMENTS IN STOCK PORTFOLIOS AND CAPITAL BUDGETS**This paper is another in a series of interrelated theoretical and statistical studies of corporate financial and investment policies being made under grants from the Rockefeller Foundation, and more recently the Ford Foundation, to the Harvard Business School. The generous support for this work is most gratefully acknowledged. The author is also much indebted to his colleagues Professors Bishop, Christenson, Kahr, Raiffa, and (especially) Schlaifer, for extensive discussion and commentary on an earlier draft of this paper; but responsibility for any errors or imperfections remains strictly his own.[Professor Sharpe's paper, “Capital Asset Prices: A Theory of Market Equilibrium Under Conditions of Risk” (Journal of Finance, September 1964) appeared after this paper was in final form and on its way to the printers. My first section, which parallels the first half of his paper (with corresponding conclusions), sets the algebraic framework for sections II, III and VI, (which have no counterpart in his paper) and for section IV on the equilibrium prices of risk assets, concerning which our results differ significantly for reasons which will be explored elsewhere. Sharpe does not take up the capital budgeting problem developed in section V below.]1963Diffusion of Innovations 1969A New Product Growth for Model Consumer Durables 1961The Economics of Information 1966Equilibrium in a Capital Asset Market

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1979First-purchase diffusion models of new-product acceptancearticle · 9 shared references 1983Trial/awareness advertising decisionsarticle · 8 shared references 1996Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical resultsarticle · 8 shared references 1998Monopolist optimum pricing and advertising policies for diffusion models of new product innovationsarticle · 8 shared references 1982A Stochastic Model of Consumer Behavior and Optimal Advertisingarticle · 8 shared references 1974Optimal Control Problems in Advertisingchapter · 8 shared references

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Year1983

Typearticle

Published1983-04-01

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations27

Files0 public / 0

ShelfInnovation Diffusion and Forecasting

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doi10.1016/0377-2217(83)90155-8

openalex_workW2061998107

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1998Quality and the diffusion of innovations