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Optimal Control Problems in Advertising · Study

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ChapterOptimal Control Problems in Advertising

SURESH P. SETHI1974

Chapter1974

Optimal Control Problems in Advertising

SURESH P. SETHI

9 citations·0/0 files stored·Lecture notes in economics and mathematical systems

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Marketing and Advertising Strategies Supply Chain and Inventory Management Consumer Market Behavior and Pricing

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References

1961The Economics of Information 1976The Economics of Information 1962Optimal Advertising Policy under Dynamic Conditions 1971Public Investment, the Rate of Return, and Optimal Fiscal Policy.1976Optimal Advertising Policy Under Dynamic Conditions 1972Micro-Economic Foundations of Employment and Inflation Theory.1957An Operations-Research Study of Sales Response to Advertising 1972The economics of advertising

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Details

Year1974

Typechapter

Published1974-01-01

VenueLecture notes in economics and mathematical systems

ISSN-L0075-8442

Languageen

Citations9

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-642-48290-8_14

openalex_workW38802159

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