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Optimal Control Problems in Advertising
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Optimal Control Problems in Advertising (1974)Optimal Control Problems in AdvertisingThe Economics of Information (1976)The Economics of InformationOptimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Diffusion Processes and Optimal Advertising Policy (1976)Diffusion Processes and Optim…The Economics of Advertising. (1973)The Economics of Advertising.The economics of advertising (1972)The economics of advertisingMicro-Economic Foundations of Employment and Inflation Theory. (1972)Micro-Economic Foundations of…SIMULTANEOUS DETERMINATION OF MARKET SHARE AND ADVERTISING EXPENDITURE UNDER DYNAMIC CONDITIONS: THE CASE OF A FIRM WITHIN THE JAPANESE PHARMACEUTICAL INDUSTRY (1971)SIMULTANEOUS DETERMINATION OF…Public Investment, the Rate of Return, and Optimal Fiscal Policy. (1971)Public Investment, the Rate o…Optimal Advertising Expenditure (1971)Optimal Advertising Expenditu…The Measurement of Cumulative Advertising Effects (1965)The Measurement of Cumulative…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…The Economics of Information (1961)The Economics of InformationImperfect Markets through Lack of Knowledge (1960)Imperfect Markets through Lac…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …The Economic Effects of Advertising. (1942)Distributed Lags and Investment Analysis (1956)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)A Study of Sales Operations (1976)The Effect of Promotional Effort on Sales (1976)Dynamic Optimal Control Models in Advertising: Recent Developments (1994)Building Models for Marketing Decisions (2000)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The economic analysis of advertising (2005)The Private and Social Value of Information and the Reward to Inventive Activity (1978)Chapter 28 The Economic Analysis of Advertising (2007)Information and Consumer Behavior (1970)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Industrial location and public infrastructure (1995)Staggered Prices in a Utility-Maximizing Framework (1996)Endogenous growth without scale effects (1998)Looking into the Black Box: A Survey of the Matching FunctionLong-Term Contracts, Rational Expectations, and the Optimal Money Supply Rule (1977)Information and the Change in the Paradigm in Economics (2002)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Prior Knowledge and the Discovery of Entrepreneurial Opportunities (2000)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Innovation Diffusion and New Product Growth Models in Marketing (1979)Understanding the Impact of Synergy in Multimedia Communications (2003)
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References

  • 1961The Economics of Information5,253 cited
  • 1976The Economics of Information3,287 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1971Public Investment, the Rate of Return, and Optimal Fiscal Policy.1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions909 cited
  • 1972Micro-Economic Foundations of Employment and Inflation Theory.860 cited
  • 1957An Operations-Research Study of Sales Response to Advertising601 cited
  • 1972The economics of advertising389 cited
  • 1965The Measurement of Cumulative Advertising Effects272 cited
  • 1960Imperfect Markets through Lack of Knowledge169 cited
  • 1971Optimal Advertising Expenditure130 cited
  • 1976Diffusion Processes and Optimal Advertising Policy112 cited
  • 1973The Economics of Advertising.98 cited
  • 1971SIMULTANEOUS DETERMINATION OF MARKET SHARE AND ADVERTISING EXPENDITURE UNDER DYNAMIC CONDITIONS: THE CASE OF A FIRM WITHIN THE JAPANESE PHARMACEUTICAL INDUSTRY9 cited

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